The smaller the town, the bigger the dream.
Take actress Priyanka Chopra Jonas and Chanel CEO Leena Nair. They were both born in cities with populations of less than 1 million, small compared to Delhi’s 33 million and Mumbai’s roughly 22 million.
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“They really built a big village, because in a small town you have much more time to dream and be yourself,” said Rahul Mishra, a compatriot who grew up in an even smaller village of 3,800 people. Ta. “And then you make that dream come true and it takes you to the next level there.”
The dreamy, up-and-coming go-getter is the one to dress his one-year-old ready-to-wear label AFEW in Rahul Mishra’s spring collection.
Her wardrobe options included cropped T-shirts and crisp poplin shirt dresses studded with embroidered floral patches. Silk separates printed with illustrations that form the basis of Mishra’s haute couture embroidery. Tailored quilted jackets with tone-on-tone embroidery and denim embellished with long holographic sequins that look like sci-fi feathers.
“This kid is always layering and making it himself. The idea is familiar silhouettes, global silhouettes with some local techniques,” he said. “Whenever something is thrown at her, she likes to make things her own way and develops her own style from the culture.”
And Mishra, who just won the 2014 International Woolmark Prize and took over almost a decade after making his runway debut in Paris, has turned a critical eye to retail, and has seen most new They were trying to avoid the pitfalls that await labels, especially those that open. Many wholesale accounts only have a few pieces of each.
Instead, the company is taking a slower approach to retail. The pieces are on display in Rahul Mishra’s boutique, and two specialty stores are about to open in India. “The (reference) average production in the first year is about 60 to 70 pieces,” he said.
Overseas, AFEW Rahul Mishra will arrive at Saks in mid-October, with shop-in-shops set to open in several doors of upscale department stores, including Saks Fifth Avenue in New York.
Meanwhile, Mishra’s haute couture brand is planning a private salon in central Paris with atelier space for embroiderers and tailors, which he hopes will become a center for exchange with French know-how. are.
For more Paris Spring 2025 reviews, click here.
Launch Gallery: Afew Rahul Mishra Spring 2025 Ready to Wear Collection
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