BEAUTIFUL INDIA is more than a global luxury lifestyle brand – it is a visceral expression of India and its timeless philosophy, “Vasudhaiva Kutumbakam” (“The World is One Family” in Sanskrit).
‘India Beautiful’ reminds us of the profound truths of life in India and invites us to take a journey that really matters – a journey from the head to the heart.
It is designed to appeal to the sensibilities of a large, discerning audience around the world and to suggest a lifestyle of conscious and thoughtful living.
It boldly distinguishes itself from other brands in the luxury industry, which tend to emphasize external enhancement, and instead aims to inspire an internal journey of self-discovery.
Staying true to the philosophy of “The world is one family”, 28 ingredients from 22 countries around the world are combined with Indian ingredients and glacial water from the Himalayas to create a beautiful Indian experience.
Following the Paris launch, the BEAUTIFUL INDIA luxury line consisting of Luxury Fragrances, Luxury Candles and Luxury Bath & Body Care will be rolled out in select stores across Paris, Milan, Munich, London, New York, Los Angeles, Tokyo, Shanghai, Sydney, Moscow and Dubai over the next 12 to 18 months. The India launch is scheduled for September 2024.
The brand is expected to be available online by September 2024.
Marquis’ four fragrances are inspired by a simple yet most profound truth from India: that we are all one, that peace is our true nature, that you and I carry the same divine flame of life, and that we love each other as we love our true selves.
Praveen Kenneth, Founder, BEAUTIFUL INDIA said, “The brand is a celebration of India and a reminder to journey from the head to the heart, while also celebrating the best version of an individual. There could be no better place and opportunity to make our global debut as an official partner of India House’s first ever opening in Paris. Through this partnership, we are delighted to shine a spotlight on the depth of India on such an important global stage.”
“The brand BEAUTIFUL INDIA was created to inspire the world on a journey from head to heart,” concludes Praveen Kenneth.
Master perfumers from three of the world’s most renowned fragrance houses – L’Obelette from France, Givaudan from Switzerland and Iberchem from Spain – came together to capture the essence of India to create a sensory expression of ONE, PEACE, YOU and LOVE.
Crafted with love, all BEAUTIFUL INDIA luxury products are unisex, vegan, cruelty-free, biodegradable, hypoallergenic, clean, paraben and phthalate free. All ingredients used are ethically sourced. The brand is committed to learning and improving its products to ensure that all its products are eco-conscious.
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