BETTER HOMES AND GARDENS® REAL ESTATE Announces Brand Refresh, Highlighting Lifestyle Expertise and Reputable Brand Roots
A real estate brand from a magazine you can trust when it comes to anything related to home launches “Nobody Knows Homes Better”SM“Catchphrase
MADISON, N.J., Oct. 21, 2024 /PRNewswire/ — Better Homes and Gardens Real Estate LLC, a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), uses a curated approach to help buyers improve their lives. We’ve helped you find a home that fits your style perfectly. That led to 99% customer satisfaction. The real estate brand has earned a reputation for quality and trust, building on the rich heritage of the Better Homes & Gardens media brand, which has been a trusted source for all things home for a century. The Better Homes and Gardens Real Estate (BHGRE) brand is set to further develop its deep understanding of homes with the launch of its latest positioning, ‘Nobody Knows Homes Better’.
The revamped campaign embodies the brand’s commitment to providing superior boutique-level service and lifestyle expertise. As “personal real estate curators,” our affiliated agents and brokers offer a personalized approach to ensure buyers don’t just find a home, they find the perfect home for their lifestyle.
As Better Homes and Gardens Real Estate evolves, we’re even more committed to ensuring our affiliated agents and brokers have the tools, training, and resources to stay on top of home design and industry trends. Specifically, BHGRE® The brand is creating opportunities for agents to expand their lifestyle skillsets and leverage knowledge within the brand network to learn more from other top professionals.
“True icons stay fresh and evolve to meet changing consumer interests and demands, and this brand is no exception,” said Ginger Wilcox, president of Better Homes and Gardens Real Estate. Not,” he said. “People want to work with agents and brands they can trust when making the biggest decisions of their lives, and we do just that.”
Along with the new tagline, the brand has released a “We Know” campaign ad, showcasing how BHGRE is working.® Affiliated agents are uniquely positioned to meet consumers where they are and pay special attention to their clients’ wants and needs. Whether it’s a fixer-upper with lots of charm and potential or a completely renovated property, the BHGRE brand understands all the details, big and small, that make your future home a source of joy and pride. We are committed to delivering a better life.
As brands look to 2025, BHGRE created a Home Trends Report based on Better Homes & Gardens audience research. It not only highlights key trends in the lifestyle sector that inform consumers’ daily lives, but also how these insights can be examined from both a home buying and selling perspective. I’m emphasizing it.
better home and garden® The real estate brand continues to establish itself as a lifestyle leader in the real estate industry. Leveraging the brand’s trusted resources for both home buying and lifestyle knowledge, the brand continues to prove that “no one knows more about homes than anyone else.”SM. ”
About Better Homes and Gardens Real Estate LLC
better home and garden® Real Estate network is a dynamic real estate brand that provides a full range of services to agents, salespeople, and home buyers and sellers. Harnessing innovative technology, sophisticated business systems and the broad appeal of lifestyle brands, the Better Homes and Gardens Real Estate network embodies the future of the real estate industry while remaining rooted in the tradition of housing. Better Homes and Gardens Real Estate LLC is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global leader in real estate franchising and real estate brokerage, relocation and payment services.
Growing better homes and gardens® The real estate network has approximately 11,700 independent salespeople in approximately 400 offices serving home buyers and sellers in the United States, Canada, Jamaica, the Bahamas, Australia and Turkiye.
Better Homes and Gardens®, BHGRE®, and the Better Homes and Gardens Real Estate logo are registered service marks owned by Meredith Operations Corporation and licensed to Better Homes and Gardens Real Estate LLC. Better Homes and Gardens Real Estate LLC fully supports the principles of Fair Housing and Equal Opportunity Law. Each office is independently owned and operated.
media contact
Misty.Beard@bhgre.com
Misty Beard
973-407-2331
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SOURCE Better Homes and Gardens Real Estate LLC
