In Paris, members of the BoF Careers executive community gathered at the Hôtel Plaza Athénée for a presentation on the future of generative artificial intelligence (gen AI) in the fashion workplace.
BoF Careers special presentation and networking event at Hotel Plaza Athénée. Pictured from left: Robin Melery Pratt, head of content strategy at BoF; Charles Jones, Associate Director of Business Development. Shenel Wickramaratne, Senior Associate, Content Strategy. (Pierric Rocher/BFA.com)
McKinsey & Company estimates that artificial intelligence could add up to $275 billion in economic potential to operating profits in the apparel, fashion, and luxury goods sectors. As a result, 73% of fashion executives expect to prioritize artificial intelligence this year, as cited in BoF and McKinsey’s “State of Fashion 2024” report.
The BoF Careers event, featuring Robin Mellery-Pratt, Head of Content Strategy, and Shenel Wickramaratne, Senior Associate, Content Strategy at The Business of Fashion, featured BoF Careers’ latest white paper, “Incorporating Generative AI into the Fashion Workplace” Key insights were extracted from. Provides specific industry intelligence to the career community.
The discussion was followed by a cocktail reception attended by executives from Chloé, Hermès, Puig, Longchamp, Messika, Rabanne, Boucheron, the Estée Lauder Company, and more.
BOF Fashion Executive Cocktail Adrian Le Mar, head of talent acquisition at Louis Vuitton, and Milly Aoki de la Valette, head of creative talent acquisition at Louis Vuitton. (Pierric Rocher/BFA.com/Pierrick Rocher/BFA.com)
BOF Fashion Executive Cocktail Irene Rossi, Group Employee Engagement Senior Manager at Kering, Louise Caro, Director of Employee Engagement and Employer Brand at Kering, Scarlett Chan, Regional Employee Engagement Supervisor at Kering, and Tatiana, WW Talent Acquisition Manager at Saint Laurent. Mr. Orozco. (Pierric Rocher/BFA.com/Pierrick Rocher/BFA.com)
BOF Fashion Executive Cocktail Sophia de Seib, Global Head of Talent Acquisition, Christian Dior Couture, and Conor O’Sullivan, Global Talent Manager, Early Talent, Christian Dior Couture. (Pierric Rocher/BFA.com/Pierrick Rocher/BFA.com)
BOF Fashion Executive Cocktail said Johanna Dray, Senior Talent Acquisition Manager at Coty. (Pierric Rocher/BFA.com/Pierrick Rocher/BFA.com)
Robin Mellery-Pratt, Head of Content Strategy at The Business of Fashion, and Shenel Wickramaratne, Senior Associate, Content Strategy at The Business of Fashion. (Pierric Rocher/BFA.com)
Trusted by over 300 industry leaders, including Tiffany & Co., Aesop, Tory Burch, Ralph Lauren, and Gap Inc., BoF Careers provides dedicated, global talent across all levels of seniority across the spectrum. Provides access to the pool. It has over 125,000 monthly active users.
BoF Careers gives you access to a global talent pool of fashion professionals in all major international fashion and beauty locations. Click here to learn how you can become a BoF Careers Partner on behalf of your team or organization, or contact a member of the BoF Careers team to discover opportunities for employer branding, advertising, and more.
