GREAT LAKE: Chanel may not have a creative director, but the brand is rushing to plan its next cruise show.
First up, the French fashion industry revealed on Thursday that the destination show is scheduled for April 29th and will be held in the tranquil backdrop of Italy’s Lake Como, but further details about the location are unclear. It still remains a secret.
Home to stunning villas, Lake Como is a constant draw for A-list celebrities and a popular destination for luxury brands to host events.
Last year, Dior presented its high jewelery collection at Villa Erba in Cernobbio, and more recently Luigi Villaseñor presented his Ludo menswear collection in the lush gardens of the luxurious Villa d’Este, a Renaissance palace turned luxury hotel. I did.
Teaser for Chanel’s cruise show on Lake Como.
Provided by Chanel
Chanel originally wanted to hold a cruise show in Italy in 2020, but the coronavirus pandemic forced it to cancel the event planned for Capri.
This year, the company held an event in Marseille, a city in southern France, in hopes of attracting young customers who are sensitive to diversity. The poor online response to Virginie Viard’s collection, unveiled at Le Corbusier’s Cité Laduse residential project, contributed to the designer’s sudden resignation in June.
Under the late creative director Karl Lagerfeld, the Rue Cambon pioneered the touring show, taking its cruise collection to New York, Venice, Singapore, Dubai, Seoul, Havana, Monaco and Los Angeles over the years. .
“The Chanel Cruise Show is more than just an invitation to travel, it is an encounter between moving art and the energy and specificity of dream destinations all over the world,” the company said in a statement.
