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Dive Overview:
Netherlands-based hotel company citizenM announced Wednesday the opening of its largest hotel, with 399 rooms, in Boston’s Back Bay neighborhood. The Boston opening follows the company’s 168-room citizenM Miami South Beach, which opened last month, and marks the company’s third hotel in Miami, according to a release obtained by Hotel Dive. The Boston and Miami lifestyle hotels join citizenM’s rapidly growing portfolio of 36 hotels worldwide. According to citizenM, the properties are part of a larger expansion plan in the U.S. aimed at introducing the company’s “innovative lifestyle brands” to key travel hubs.
Dive Insights:
The 15-story citizenM Boston Back Bay is the company’s second property in the Massachusetts capital and the largest in its global portfolio, and will feature local artwork and a rooftop bar, according to Robin Chadha, citizenM’s chief brand officer.
Other on-site amenities include a 24-hour gym, a signature citizenM food and beverage outlet called CanteenM offering snacks and drinks, and living room areas “perfect for bleisure travelers wanting to catch up on emails,” according to a statement from the company.
According to the company, the rooms feature “high-tech amenities and ultimate comfort.” Each room comes with an oversized king-size bed, a 4K widescreen TV with streaming options, and a rain shower. An in-room iPad lets you control the room’s ambiance by adjusting the blinds, temperature, TV, and color-changing lighting.
The hotel was designed by citizenM’s longtime architectural partner Concrete Amsterdam and is part of the 450,000-square-foot Lyric mixed-development project, which will also house the global headquarters of car shopping site CarGurus and corporate offices for the Lego Group.
In early August, citizenM opened the 168-room citizenM Miami South Beach, which the company says offers “affordable luxury” design elements and amenities with a “local flair.”
The opening of citizenM’s South Beach hotel follows the opening of other hotels in Miami, including Miami Worldcenter in 2023 and Miami Brickell in 2022. Beyond Miami, citizenM has opened or announced plans for several hotels in other major U.S. markets as part of its larger expansion across the country.
CitizenM opened its first property in Austin, Texas, in March and recently opened a hotel at the Meta Campus in Menlo Park, Calif. CitizenM’s portfolio includes hotels in New York City, Washington, D.C., San Francisco and Seattle.
“Expanding our portfolio into new cities and deepening our portfolio in our core markets will be a key part of our future growth strategy,” Rani Garvey, citizenM’s managing director of investment and development for the Americas, told Hotel Dive in December.
CitizenM aims to double its portfolio by 2030, according to the company’s website.
