Coach held its Spring 2025 show on Monday afternoon at the top of New York City’s High Line, across from its global headquarters. One thing Coach always does is transform quintessential New York landmarks into catwalks (see: past seasons’ New York Public Library and Park Avenue Armory shows), so this September, the young megabrand unleashed its models around a giant red wooden sculpture on the elevated park spur.
“My vision for the spring collection was to showcase real clothes in a real, relatable urban environment,” explains creative director Stuart Vevers, “but we’re redesigning these clothes with the values of a new generation who are discovering them for the first time in mind.” Vevers’ fashion sense is sharply focused on Gen Z, as evidenced by his young, edgy models, charms dangling from bags, satin slip dresses fit for downtown GNO, and casual styles with slouchy trousers you’d wear to the skate park.
“A lot of this collection comes down to individuality,” Vevers added. “We took quintessential pieces and made them unique to the wearer through proportion, styling and playful embellishments that question traditional notions of ‘luxury.’ I think what’s more valuable today is the personal.”
Graphic tees feature New York pop and rock n’ roll motifs throughout the line, as do tops that reference souvenir designs from the 1940s. All are modern takes on cardigan jackets and tuxedo coats that Vevers has upcycled. Elsewhere, Coach’s (Re)Loved program, which customizes, restores and resells vintage Coach pieces, was a huge success this season, with a wide selection of denim pants, moto skirts and aviator jackets made from pre-owned clothing.
Vevers doubled down on leather goods, designing giant backpacks and quirky clutches in the shapes of hearts, stars, lips and dinosaurs, all finished with Coach frame hardware. For an extra dose of eccentricity, Coach’s new Soho sneakers were accessorized with all sorts of stickers and resin charms modeled after taxis, cassette tapes and other vintage-inspired ephemera—once again, Gen Z appeal at work.
Check out Coach’s Spring/Summer 2025 show in the gallery above.