Designer Ambre Dahan told dinner guests at Chateau Marmont in Los Angeles on Wednesday night. Clapping glasses of champagne with Courteney Cox, Amber Valletta, stylist Mariam Malakpour and more.
Dahan, a former design director at Joe’s Jean, started Sprwmn eight years ago. Her stretch-leather leggings with a French touch (she’s from Paris) quickly caught on with the likes of Rebecca Gayheart, Rachel Zoe, and designer Jenny Kane, who also graced L.A.’s stylish outfits around a long table under the hotel’s garden portico. It became part of the everyday uniform of many people.
“Courtney wore these shoes at the Friends reunion, and Mariam is a friend of mine forever and loves wearing them when styling her clothes,” she said to attendees of her first brand dinner. Dahan said.
Ali Tekman, Courteney Cox, Ambre Dahan, Mariam Malakpour.
Mark Patrick/Courtesy of BFA.com
Malakpour, who has worked with the likes of the Rolling Stones and Brandi Carlyle, said: “I said I know there’s an event, but I have a shoot tomorrow so I have some things to do.” ” he said.
During a break between courses, Dahan reflected on how “fun” the business was. She opened her Melrose Place store just before the coronavirus outbreak, but said she had to close it and it was difficult to sell wholesale. But she has resisted taking on investors because she doesn’t want to go through the same experience she had with Joe’s Jeans, which has gone through multiple hands and is now owned by Centric Brands and WHP Global.
To extend the seasonality of Sprwmn, Dahan goes beyond leather to include cashmere knits, silk and corduroy separates, shirts, denim, loungewear, and leather and faux fur outerwear with a touch of leopard for fall. , we have been working to expand our product lineup. And she has her own fan club.
“I went to the showroom today and it was the perfect closet,” author Melissa Magsaysay said of the contemporary series.
Rachel Zoe and Rebecca Gayheart
Mark Patrick/Courtesy of BFA.com
“Everyone looks cute in these clothes,” says stylist Jessica Pastor, who is busy with Maria Bakalova on the press tour for The Apprentice. (She is a huge supporter of Ivana Trump.)
Ten years after their divorce, Dahan still works with her ex-husband, premium denim industry legend Joe Dahan, and even thanked him in a toast. “Joe and I work really well together creatively. My boyfriend runs a surf brand and has an office in my office and we all get along great.” She talked about modern families. “Everyone says we should put on a show.”
That’s not a bad idea.
