Michael Kors has unveiled its Fall 2024 MICHAEL Michael Kors and Michael Kors Men’s campaigns, photographed by Mert Alas and under the creative direction of Trey Laird. The two campaigns are styled by Alex Harrington and feature global talent.
Shot in Los Angeles, the global campaign’s main focus features an international slate of models including Olivia Palermo, Matilda Valliani, Renee Krugba, Elias Loopmans, Ali Dansky and Diane Chiu. Models are featured in both still images and a range of video assets.
“In LA, it’s all about the way you arrive. Even if you’re just getting lunch or a juice, it’s important to step out of your car as if you’re about to step onto the red carpet at the Oscars,” says Michael Kors. “With this campaign, we wanted to capture the potential and glamour of LA. Styling-wise, LA is the epicenter of rule-breaking, so the focus was on a balanced playfulness, blending laid-back cool with glamor.”
The Autumn/Winter 2024 campaign is all about sartorial confidence, with oversized shirts and suits, knitwear and knee-length jackets balanced by longer leather blazers, mini hemlines and loose denim, as well as faux fur coats and camp print pieces.
From Michael Michael Kors’ fall campaign.
According to the company, this season’s accessories accentuate the campaign’s urban-cool vibe. Structured shoulder and mini bags are crafted from crackled and burnished leather, while the Empire Monogram print offers new interpretations of Michael Kors staples. Inspired by archival designs, Darrington satchels and messengers combine practicality with glamour, while over-the-knee and combat-style boots add an edge. There are also sculptural, shiny earrings and bracelets.
The global campaign will launch this month with print ads running around the world in the fall issue, and imagery will also appear across digital outlets, social media platforms and traditional out-of-home media placements.
Dahyun appears in Michael Kors
In other news, Dahyun, the global brand ambassador for Michael Kors, will be reprising her role in the fall Michael Michael Kors advertising campaign. Dahyun became a global sensation as a member of the music group TWICE in 2015.
The ads and video were shot in Seoul by photographer Kim Hee Jun. She is wearing looks from MICHAEL Michael Kors’ Fall 2024 collection. The ads will be launched in South Korea, Japan, Malaysia, Indonesia, Thailand, Singapore and the United States.
Dahyun, Michael Kors’ global brand ambassador, appears in a Michael Michael Kors advertising campaign.
Musician Dahyun has been closely associated with the brand over the past few seasons, serving as a global brand ambassador, appearing in Michael Kors’ past two campaigns and walking in the designer’s fall and spring Michael Kors Collection runway shows during New York Fashion Week. Dahyun is set to walk in the Michael Kors Collection Spring 2025 runway show on September 10.
“There’s nothing better than exploring the world of fashion with Michael Kors’ unique style, and I’m always looking forward to the next adventure,” said Dahyun.
Key looks highlighted in the campaign include the Colby shoulder bag, the all-new Nolita shoulder bag and the Japan-exclusive Scarlett top handle bag in charcoal denim.
The campaign launches on Wednesday and will be advertised globally throughout the autumn, with images appearing across digital, social media platforms and traditional out-of-home media.
Filmed in Hong Kong
Meanwhile, the brand has also unveiled a campaign photographed by Chen Man featuring Greater China brand ambassador JC-T, a performer who has appeared in hit TV series and topped music charts.
The campaign, shot in Hong Kong, sees JC-T’s presence roaming the streets of the city. JC-T, who was appointed as an ambassador in December last year, was photographed leaving the popular Wolfgang’s Steakhouse and strolling the streets of the city.
JC-T, a Greater China brand ambassador, will appear in Michael Kors’ fall advertising campaign.
The campaign also features the archival design Darrington bag, available as a satchel and messenger bag. At the heart of the campaign are two new versions of the Colby handbag, one crafted in smooth leather in a driftwood hue and one in denim-printed leather in a charcoal color. The latter features soft, smooth leather printed with a realistic denim effect. The color and leather will soften over time and break in with wear. The Colby bags will be available exclusively in Australia, Japan and mainland China.
Throughout the campaign imagery and video, JC-T fuses sophisticated tailoring with casual cool, showcasing a range of styles from sleek outerwear to striking accessories. The campaign also debuts on Wednesday and will be rolled out comprehensively across print, digital, social platforms and out-of-home advertising globally.
New Watch and Jewelry Ambassador
In related news, Grammy-nominated singer Angela Aguilar has been named Mexico’s new watch and jewelry ambassador for the brand’s Fall 2024 campaign. Shot by photographer Christian Ferretti at the Sunset Marquis Hotel in West Hollywood, the campaign features select pieces from Michael Kors’ latest watch and jewelry collection.
Aguilar was born in Los Angeles to a family of famous Mexican musicians, and the 20-year-old musical star fuses traditional Mexican music with modern pop influences.
Angela Aguilar is Mexico’s new watch and jewelry ambassador.
“For me, being Mexican-American is kind of a superpower,” Aguilar says. “I can speak English and Spanish, and I can connect with more people. I know it’s great to be bicultural.”
Focusing on timepieces and jewelry, the imagery highlights the gold-tone Maren watch, the pavé-trimmed rose gold-tone Sag watch, the petite pavé-trimmed gold-tone Lexington watch, and the brand’s Emery wrap watch. The timepieces and jewelry complement the Fall 2024 ready-to-wear collection.
The campaign launched on Wednesday and will run across Mexico throughout the fall and holiday season, with images appearing across digital outlets, social media platforms and out-of-home media.
“I’m very excited to be an ambassador for Michael Kors. It’s a very well-known brand in Mexico so it’s an honor to be here,” she said.
Michael Kors reportedly saw its sales fall 14.2 percent to $675 million and its operating profit fall to $75 million in the quarter ended June 29. The Capri-owned company is awaiting a possible merger with Tapestry.
