Skechers, the renowned performance and lifestyle brand, is making waves in the Indian sports world with the launch of its new cricket shoe collection. This strategic move marks the brand’s entry into the cricket footwear market to cater to the diverse needs of cricketers across the country.
The newly launched collection includes two key models designed to enhance performance, comfort and agility on the cricket field.
Skechers Cricket Elite: This model is equipped with 11 metal spikes to provide superior traction and stability during gameplay. Skechers Cricket Blade: With seven metal spikes, this shoe is made for players looking for a blend of comfort and performance.
Recommended by cricketers
This collection will be prominently endorsed by famous cricketers Ishan Kishan and Jastika Bhatia, adding to the credibility and visibility of Skechers’ entry into the field of cricket.
official statement
In a statement on the launch, Rahul Vira, CEO of Skechers Asia, expressed his enthusiasm for the collection and said:
“Skechers’ first cricket footwear collection delivers on our commitment to innovating footwear that truly responds to the demands of this vibrant sport. We are proud to begin this journey in India with a collection that will enable you to perform at your best with our shoes.”
Skechers Chief Operating Officer David Weinberg emphasized that India’s cricket culture is the perfect environment for this initiative.
“The cricket-loving nation of India serves as the ideal starting point for an innovative collection of high-performance cricket shoes tailored to the unique demands of the sport.”
Availability and future planning
Skechers products are available in India through its e-commerce store and various retail outlets across the country. Additionally, the brand plans to expand its portfolio by introducing basketball shoes in India soon.
