Gin Mare, the Mediterranean super-premium gin, proudly announces the launch of its new creative platform and international campaign ‘Mediterranean by Nature’. Created by Energy BBDO, the campaign invites spirits lovers to immerse themselves in the essence of Gin Mare and the Mediterranean lifestyle, celebrating moments of connection and hospitality. The campaign showcases Gin Mare as a flavorful gin perfect for pairing with food and focuses on the aperitif occasion through its appealing ingredients and storytelling.
Gin Mare and Energy BBDO has developed a new creative platform to differentiate Gin Mare from the competition and increase awareness of the spirit beyond Italy, where Mare Tonic is a popular aperitif option. The international campaign features a combination of videos and visuals shot in the Mediterranean, transporting consumers to a world of good times and great company. It captures a lifestyle where time moves slowly, food is savored and conversations deepen, embodying the essence of the Mediterranean way of life.
This is the first major international campaign for Gin Mare, which previously communicated with its audience primarily through social media, organic content, sponsorships, PR and limited Amazon advertising in some markets. . The campaign will run globally across social media, TV, out-of-home (OOH) and in-store media. “We worked closely with Gin Mare to set the campaign on the beautiful Croatian coast, conveying the connections forged through shared moments and evoking a tranquil yet vibrant Mediterranean atmosphere that reflects Gin itself. ” said Josh Gross, CCO of Energy BBDO.
Alex Abbess, Gin Mare’s Global Brand Director, added: “We are excited to introduce ‘Mediterranean by Nature’, our first major international campaign.” This campaign perfectly encapsulates the essence of Zinmare and the lifestyle it embodies. We aim to inspire gin and spirits lovers around the world to embrace the generous Mediterranean spirit of sharing food, drink and life’s moments with warm hospitality. ”
Gin Mare encapsulates the Mediterranean lifestyle in every bottle and continues to set the standard for super-premium and beyond gin. A unique blend of Arbequina olives, basil, rosemary, thyme, citrus and other botanicals, Gin Mare offers a uniquely refreshing and aromatic taste experience.
