Heidi Klum and her daughter Leni’s new lingerie ad has left some people “offensive.”
The supermodel and her 20-year-old daughter Leni, who is also a model, have appeared in a new advertising campaign for Italian clothing company Intimissimi.
In the ad, the beauties pose on a couch wearing bra and underwear sets, laughing and spinning around as they take photos of each other.
Heidi and Leni posted footage of the shoot on Instagram, but their mom turned off comments on Instagram. In the comment section, Leni said that while the ad was “beautiful”, it was not appropriate for a mother and daughter.
“It’s chilling and weird. I would never do this with my mom.” “They’re just modeling.” “It’s pretty weird to do something like this with my mom.” “It’s really amazing. ” “Yeah, I feel like the photographer went a little too far with that photo.” “There’s nothing weird here, it’s just art. “It’s really weird to do something like this with your mom.” Right.”
Heidi and her ex-husband Seal share sons Henry, 19, Johann, 17, and daughter Lou, 15, with Leni.
Heidi and Leni have been models for Intimissimi since 2022. Every time I post photos from various campaigns, I receive criticism and praise.
The debut campaign featured lingerie-clad models dancing and lip-syncing to opera music.
“Honestly, I didn’t see much of a reaction,” Leni, then 18, told Page Six in November 2022. “Overall I was happy with the campaign and had a great day with my mom.” The photos came out really well and I think we had a great time. ”
Leni added: “To be honest, I don’t see it. I don’t have to be conscious of anything unless I look, so I don’t know what’s in there.”
In 2023, Heidi and Leni appeared in another ad for Intimissimi.
When posting on Instagram, Heidi again turned off comments. However, Leni’s post was met with comments such as: “That’s totally wrong” and “It’s just underwear…damn it.”
In May, Leni shared another Intimissimi ad in which she appeared alongside Heidi.
In another comment, someone wrote, “Um, no.”
