The Legacy Lifestyle Rewards Programme was awarded ‘Best Programme of 2024’ in the Travel and Hospitality category at the South African Loyalty Awards, held on 11 September 2024.
The Legacy Lifestyle Rewards program brings together 250 partners across travel, hospitality, entertainment, retail and food and beverage industries and has more than 1.2 million members.
The South African Loyalty Awards is an industry-specific platform that celebrates loyalty excellence and innovation from the country’s best loyalty programmes. Legacy Lifestyle has consistently delivered unique member benefits, exclusive rewards, seamless user experience, unmatched flexibility and great value across a range of categories.
As a customer-centric brand, Legacy Lifestyle is committed to adding value to its members through strong partnerships and effective communication campaigns. The brand will continue to refine its value proposition in response to emerging trends and innovate to help its members live their best lifestyle.
By understanding members’ preferences, analyzing their behavior and using a targeted, multi-channel approach, Legacy Lifestyle effectively increases the value it offers to its members, making it easier for them to travel more frequently and incorporate leisure activities into their daily lives. The program has seen a 47% increase in redemption rates (compared to 2023 performance) and a massive 128% increase in repeat purchases this year. The annual return on investment based on conversion rates and revenue growth is listed at an astounding 281%.
In addition to taking home the title of “Best Program of 2024” in the Travel & Hospitality category, Legacy Lifestyle was also recognized in the “Best Use of Multi-Channel Loyalty Communications” and “Best Short-Term Loyalty Marketing Campaign” categories for 2024.
Michael Levinson, Managing Director of Legacy Lifestyle, was also recognised in the ‘Loyalty Industry Talent of the Year’ category in recognition of his significant contribution to the loyalty sector.
“Entering four categories in the annual South African Loyalty Awards and winning all four is testament to the talent and dedication of our entire team. However, the most important recognition comes from our 1.2 million members who continue to support us by shopping with our partners and earning cash back rewards. In the coming weeks and months we will be focused on developing new products and services for our members, delivering tangible value and innovation,” said Levinson.
Angela du Preez, Chief Marketing Officer at Legacy Lifestyle, agreed, adding: “We are truly honoured to be recognised at the South African Loyalty Awards. These awards highlight the great value our members find in our programme and are testament to our continued dedication to enhancing our customers’ lives with even more meaningful travel and hospitality rewards and benefits.”
About Legacy Lifestyle
The Legacy Lifestyle Rewards Programme brings together 250 partners across the hospitality, retail and F&B industries to serve over 1.2 million members. Enhancing lives through inspiring travel, leisure and entertainment experiences, the programme offers significant cashback, discounts and VIP-only benefits through partner-funded programmes. Members have seamless access to exclusive travel services with guaranteed exclusive cashback or discounts on every booking, whether for business or leisure. The brand’s commitment to innovation ensures a simple, yet dynamic rewards programme, tailored to enhance members’ lifestyles. Through innovative technology and strategic partnerships, Legacy Lifestyle continually delivers exceptional value to its members and drives business growth across South Africa. For more information, please visit https://www.legacylifestyle.co.za/.
