After first touching down in Italy’s dreamiest seaside paradise, the summery Giorgio Armani Mare capsule collection has now arrived at Soho House’s Little Beach House in Malibu for a week-long pop-up. The temporary boutique kicked off on Tuesday, July 16 with a party and dinner attended by Hollywood A-listers including Henry Golding, Chase Stokes, and Lili Reinhart.
Described by the luxury fashion house as inspired by “the effortless chic of Italian coastal living,” the Mare collection was unveiled to a star-studded audience in Malibu at sunset. The summer collection blends timeless Italian style with modern flair to create the ultimate summer wardrobe.
Little Beach House Malibu’s first floor terrace and staircase to the second floor terrace are decorated with a custom Mare Turquoise tropical palm pattern and accented with wood and light gold fixtures and furniture.
The luxury fashion brand’s Armani/Casa outdoor furniture line, which includes sofas, armchairs, sun lounges and large dining tables, was on display in the United States for the first time.
The Hollywood Reporter spoke with Stokes, Simone Bent Garrity, Troy Garrity, Armani’s Chase Léger, Céline Cavalani, and Barry Frediani. CAA’s Maha Dakhil and Kate Mara (in attendance with husband Jamie Bell) were also spotted chatting with Max Minghella, as well as the Los Angeles LGBT Center’s Philip Picardi. Some guests were impressed with the turnout, given the busy Malibu venue (and the packed valet parking, with 20-25 minute waits).
Armani’s Mare Collection pop-up will feature an array of ready-to-wear and beach accessories for men and women, and club members can visit until July 20. The luxury fashion house’s Beverly Hills boutique will offer additional pop-up experiences through August.
Here are some more picks from the Giorgio Armani Mare Pop-up Party.