Gymnast and influencer extraordinaire Olivia “Livi” Dunn returns as the face of Nautica’s new campaign.
The sportswear brand is returning to a school theme for its fall campaign, starring Dunn and University of Missouri Tigers wide receiver Luther Baden III.
Livy Dunn and Luther Baden 3rd Place
Mason Poole
Dunn is known for her collegiate gymnastics career at Louisiana State University and her 15 million followers on social media. Baden, a first-team SEC selection, is known for her speed and playmaking ability. Nautica hopes to tap into these young talents in its campaigns to attract a new generation of customers.
Luther Baden III
Mason Poole
The campaign images were shot against the backdrop of the school’s football field and locker rooms, with Dunn and Burden wearing student-friendly items including polos, sweaters, shirts and jackets.
In addition to Nautica, for which he was named an ambassador in February of last year, Dunn is sponsored by brands including Vuori, American Eagle and Sports Illustrated. In May, he signed a multimillion-dollar deal with Passes, a content creation platform that helps creators diversify their revenue streams, expand their image rights and connect with fans on a deeper level through exclusive videos, livestreams and other content.
Livi Dunn stars in Nautica’s fall ads.
Courtesy of Nautica
“I am so excited and honored to be a part of Nautica’s New Legends campaign. As a student-athlete, I know the importance of feeling confident and comfortable in and out of the gym. The campus-approved styles represent quality, functionality and timeless design – each of these values that resonate deeply with my journey to excellence,” said Dan.
This year marks Dan’s fifth and final season at LSU. In 2014, Dan was the youngest U.S. athlete to qualify for the Junior International Elite. By 2017, he was selected to the U.S. National Team and represented the United States at the City of Jesolo Trophy in Italy where he and his teammates won a gold medal in the all-around competition. In 2020, Dan began his collegiate career at LSU on a full athletic scholarship where he was named a WCGA All-American, WCGA Academic All-American and SEC Academic Honor Roll freshman in his freshman season.
