Loewe and On’s ongoing partnership returns with a new release.
In the brand’s sixth capsule, the LVMH-owned Spanish luxury brand and the rising Swiss sports brand focus on the Cloudtilt sneaker with a new color range for fall.
The collection sees popular sneaker silhouettes arrive in new fall colorways, including dark sand, orange, and cherry (women’s only), with continued offerings in all-black, all-white, sand, lime green, and khaki green. will be done.
The sneaker features a knit mesh sock upper, speed laces, and silver logos, as well as a CloudTec® Phase midsole made of highly responsive, ultra-lightweight foam for comfort and cushioning. The limited edition style retails for $490.
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The latest drop follows a steady seasonal rhythm of releases from the two brands. In May, the duo released a collection featuring updates to Cloudtilt with the launch of Cloudtilt 2.0. Named as the hottest shoe in Lyst’s Q2 rankings for July, the sneaker features a multi-layered upper constructed from performance mesh and woven fabrics, as well as a rubber toe guard and additional features on the tongue and collar. It featured enhanced functions such as pads. , with a branded heel loop.
The May release also unveiled the first apparel collection from an ongoing collaboration. The range includes a variety of performance tops, T-shirts and tanks, as well as technical bottoms, insulated parkas, down jackets, vests and more.
In addition to its current partnerships with On and Loewe, the Swiss active brand has steadily expanded into the fashion realm by signing up influential celebrities such as Zendaya and FKA Twigs.
These moves contributed to On’s continued profitability. In August, On Holding had another strong quarter, reporting record net sales of CHF 567.7 million in the second quarter, up 27.8% year-on-year.
In the last 12 months, On achieved net sales of over CHF 2 billion.
The latest Loewe x on drop is available now in stores and online.
