Life for student-athletes has changed forever since the NCAA adopted its new NIL (name, image and likeness) policy in 2021. After decades of pressure, some of the best athletes in college sports were finally able to sign lucrative NIL contracts.
Many big brands, including Nike, Cash App, and Celsius, offer NIL contracts to college and high school athletes. One school that has benefited greatly from the NIL era is LSU.
The university was featured in several magazines at the height of the NIL boom, thanks in large part to the university’s athletes, such as gymnast Livi Dunn and current WNBA star Angel Reese, who had huge followings on social media. The meteoric rise to fame of LSU athletes and the impact NIL has had on college sports in general is the focus of Prime Video’s new documentary series, “The Money Game.”
Here’s everything you need to know about “The Money Game,” including how to watch new episodes of the documentary series.
“Money Game” documentary series schedule
Release date: Tuesday, September 10th
All six episodes of “The Money Game” will premiere on Tuesday, Sept. 10, allowing LSU fans to binge-watch the entire documentary series.
How to watch the documentary series “Money Game”
Prime Video Prime Video for Amazon Prime members: $14.99/month or $139/year Prime Video: $8.99/month
“The Money Game” will be available on Prime Video in over 240 countries and regions.
Prime Video is available to existing Prime customers and users new to the platform. Subscribers can choose from multiple membership plans and receive discounts for students. Prime Video also offers a 30-day free trial.
What is the Money Game?
Directed by Drea Cooper and executive produced by a team that includes LSU legend Shaquille O’Neal, “The Money Game” is a full-access pass to LSU’s 2023-24 athletic campaign, showcasing the impact NIL has had during this time.
According to Amazon, the documentary series “tells the NCAA about a historic shift in policy regarding NIL rights that will surely shape the trajectory of college sports forever, and highlights the surreal experiences of LSU’s top players, coaches and administrators.” The documentary series also discusses the negative effects that NIL has on athletes.
“The more attention you get, the more people are going to try to tear you down,” Dunn says in a trailer for the documentary series.
Athletes featured in the documentary series “Money Game”
LSU has won national championships with 51 teams, the most in the SEC, and has produced three of the top 10 college athletes in NIL contracts, one of whom is gymnast Olivia “Livi” Dunn.
The 21-year-old was a member of the LSU gymnastics team that won the 2024 NCAA Championships. She has over 5 million followers on Instagram and 8 million on TikTok, and recently signed a multimillion-dollar junior contract with The Path.
The docuseries also shines a spotlight on 2023 NCAA champion Angel Reese, one of the WNBA’s top rookies. According to On3, she has a NIL worth of $1.8 million at Louisiana State University and continues to build brand partnerships as a rising star with the Chicago Sky.
Frauje Johnson is not only one of the top women’s basketball players at Louisiana State University, but she’s also a rising star as a rapper: She’s signed to Jay-Z’s record label Roc Nation and has nearly 2 million followers on Instagram.
Also appearing on “The Money Game” is Heisman Trophy winner and Washington Commanders quarterback Jayden Daniels, who signed deals with Beats by Dre, Powerade and Urban Outfitters last year.
