Paris is famous as the City of Light, but it’s also a global fashion capital with centuries of influence dating back to the reign of Louis XIV. As the Olympics approach, designers around the world are preparing national team uniforms for their moment in the spotlight. When it comes to high-end Olympic fashion, all the runways lead to Paris.
Stella Jean, the Rome-based Italian-Haitian designer who will be styling each of Haitian’s athletes at the opening ceremony, knows the importance of this moment, saying that people have just two seconds to make a lasting impression on the world that could resonate for years.
“For the athletes, just being here is a victory,” says Jean, whose bright, colorful designs aim to highlight the cultural vitality of the Caribbean nation.
At the other end of the scale and budget is Ralph Lauren, who has outfitted hundreds of US athletes for the opening and closing ceremonies nine times. Lauren, who sports a casual style in blue jeans and blazers, is one of the world’s richest designers, along with Giorgio Armani, who has been designing Italy’s uniforms since 2012.
There are countless other designers taking part, including young independent brands eager to make their mark. This is also an opportunity to highlight the sustainable and adaptable qualities of fashion, especially in the run up to the Paralympics.
“Designers and manufacturers are starting to realize that this can be a huge platform for them,” says Allison Brown, co-host of the podcast “Keep the Flame Alive.” “Sustainability is now a big buzzword for the whole Olympics,” she adds.
Some new details on the various uniform designs:
Canada: Focus on inclusivity and adaptability
Lululemon, which is providing Canada’s athletes with their second uniforms, made it a point to listen to how they felt in them. “If you feel your best, you perform your best,” says Audrey Riley, Canada’s creative director. For the opening ceremony, designers created a “pride tapestry” featuring hand-drawn elements, including 10 animals representing each province of Canada and France.
Haiti: “They Know Their Body is the Flag”
Stella Jean’s clothing design for the Haitian national team is not just about aesthetics, but also about message. “This is the first good news to come out of Haiti in at least three years,” she says. A collaboration with Haitian artist Philippe Dodar, the ceremonial uniform features vibrant images on the women’s skirt and men’s pants, paired with a traditional chambray shirt. The design is made from surplus fabric, emphasizing sustainability rooted in Haitian tradition and necessity.
USA: Nothing says America like blue jeans
Ralph Lauren introduced cooling technology to its uniforms at the last Tokyo Summer Olympics. In Paris, it is sticking with the classic American blue jeans. “Nothing is more iconic to America than blue jeans, especially in Paris,” said David Lauren, the brand’s chief branding and innovation officer. The outfit for the opening ceremony is a tailored navy blazer, a blue and white striped Oxford shirt, and blue jeans.
Italy: Elegance and Tradition Combined
Italian athletes will wear the Emporio Armani uniforms they have worn at every Olympic Games since 2012. Their podium tracksuits will read “W Italia,” an abbreviation of “Eviva Italia,” or “Long Live Italy.” The motto dates back to designer Giorgio Armani, who celebrated his 90th birthday on July 11.
