Listen to the article
This audio is automatically generated, if you have any feedback please let us know.
Dive Overview:
Hospitality management company Rains We have added the newly renovated Hotel Theo. The company announced Monday that it is adding a New Orleans property to its portfolio, further strengthening its lifestyle business.
The Tapestry Collection by Hilton properties (formerly Hotel Magnolia) are now part of Woven by Rains, the lifestyle division of the management company that was launched in 2021.
Rains said it will continue to focus on “integrated and sustainable growth, particularly in the lifestyle sector” through the hotel. Florence, South Carolina-based Rains joins other hospitality companies expanding in the fast-growing hotel sector.
Dive Insights:
Located between New Orleans’ French Quarter and Warehouse District, Hotel Theo offers 101 rooms with modern décor and amenities such as a fitness center and 600 square feet of meeting space. The historic property is also home to The Lyons Corner restaurant, named for the first business associated with the hotel’s address, I.L. Lyons & Co., wholesale pharmacists, importers and manufacturing chemists.
Rains will add Hotel Theo to its portfolio of more than 50 hotels it manages across the U.S. Hotel Management said the company has managed more than 20 hotels since the start of the year alone, including 16 under contract with Atlantic Hotels Group.
Hotel Theo will join Rains’ lifestyle division, Woven, which launched in 2021 to offer a “full-service approach to boutique hotel operations,” Lodging Magazine reported in March of that year.
Rains is one of several hospitality management companies expanding in the lifestyle sector as travelers increasingly seek out the unique experiences, design and food and beverages offered at lifestyle hotels.
First Hospitality added three Hilton lifestyle hotels to its portfolio in May, Highgate brought several lifestyle hotels under management in January, and last year Hersha Hospitality Management launched a division focused on the luxury and lifestyle sector.
Meanwhile, hotel companies Hyatt and Hilton have been expanding their lifestyle portfolios and pipelines through acquisitions in recent months to meet changing traveler demand.
