Ralph Lauren is paying tribute to his hometown, New York City, with his fall advertising campaign, featuring New York City landmarks like the Empire State Building and Central Park.
The Ralph’s New York campaign will showcase men’s and women’s looks from the Fall 2024 Polo Ralph Lauren collection.
Imagery from the fall campaign features Central Park.
Lachlan Bailey
“I have always been inspired by New York City – a place of beautiful contradictions, timeless charm, magic, luxury and aspiration,” said Lauren, chairman of the board and chief creative officer of Ralph Lauren Inc. “New York City has a culture and style all its own. It is my city, where I first got my start and where dreams are born and come true. There is no city in the world like New York City.”
The campaign, photographed by Lachlan Bailey with film produced by Jacob Sutton, features some of the Polo brand’s signature pieces, including the camel hair coat, RL 67 herringbone jacket, cashmere cable knit sweater and a leather bomber jacket with the New York Yankees logo, created in partnership with Major League Baseball.
Ralph Lauren Yankees bomber jacket.
Lachlan Bailey
The campaign’s accompanying film features fellow New York native Alicia Keys singing Billy Joel’s “New York State of Mind.”
In addition to the campaign, the company will be selling the Ralph Lauren Vintage Collection for the first time on its e-commerce site and in select stores around the world.
Updated classics are the focus of the new campaign.
Lachlan Bailey
The items, which have been discovered and restored by the company’s team of experts, will go on sale from September, with a wide range of items for men and women to be updated every month.
The New York campaign will be launched globally across print and digital publications and the company’s digital platforms on Tuesday.
