Updated on Tuesday: Damian Leone’s “Terrifier 3” grossed $2.59 million on the Indigenous holiday. That means $21.5 million in 2,514 theaters over four days. We’ve now heard from sources that that number is around $1.8 million, bringing the Cineverse movie’s total to $23.3 million.
But on Monday, DreamWorks Animation/Universal’s “The Wild Robot” won with $3.5 million in its third week and a total of $87.8 million. Warner Bros.’ Beetlejuice was third with $1.265 million from 3,408 sites and a total of $277.1 million. The studio’s bombshell Joker: A Folie a Deux came in fourth with $930,000, bringing its total to $52.4 million.
Updated Monday: With sharp demographic marketing and a theatrical release date sandwiched between Indigenous Peoples’ Day holidays, Cineverse’s unrated slasher-porn Terrifier 3 has made ~20 million in four days after a topping opening weekend box office. It has grossed $21 million.
Now, the price per source is trending between $2 million and $2.5 million. According to ComScore, nearly half of K-12 schools are closed today and 21% of colleges are on vacation.
The film, directed and written by Damian Leone, was originally expected to have an opening gross of $11 million, but after a solid run, the three-day box office grossed $18.9 million, dropping 20% to 477 on Sunday. It amounted to 1 million dollars. Initially, Terriifier 3 was expected to drop -30% on Sunday. And again, all of this success was done without any TV spot promotion, which is not surprising since sources say this is an underrated film. Cineverse was strictly targeting Bloody Disgusting’s fan base as well as streaming subscriptions across 30 services. All within 80M range.
What does weekend 2 look like? Is a typical horror hold -65%? Probably even better. More horror movies will be released this Friday with the second part, “Smile 2,” directed and written by Paramount’s Parker Finn, which is expected to gross between $23 million and $29 million per tracker. It will be. The first film of 2022 was originally scheduled to be released on Paramount+ until Melrose Lott’s Brian Robbins administration pivoted the Temple Hill feature to theatrical release. As a result, the film had an opening box office gross of $22.6 million in the United States, $105.9 million domestically, and $217.4 million worldwide.
Executives at rival studios are celebrating Cineverse’s success here, overcoming the fickle moviegoing crowd since the coronavirus and strikes.
“This picture continues to cause confusion,” exclaims the head of one major studio.
