Richmond, Virginia, August 9, 2024 /PRNewswire/ — July 20, 2024“We are family. All sisters together,” chants could be heard from the Short Pump Town Center. Richmond, Virginia Sassy Jones’ VIP customers, dressed in pink, flew in from all over the US to celebrate the brand’s 11th anniversary. Ingrid ShieldsOne VIP customer stated, “I always attend Sassy events. This brand has changed my life. I love Charis, the staff, all the products, and the women I’ve met through the brand.”
Sassy Jones CEO and chief designer Charis Jones (center) celebrates the company’s 11th anniversary with her staff.
Cheerful customers from all over the world sing songs before entering the store to celebrate the brand’s anniversary.
The journey of this global fashion and lifestyle brand is one of determination, inspiration and hope to positively impact people’s lives. CEO and Chief Designer, Charis Jones She founded a brand that focuses primarily on women’s confidence and how that radiance can change their perspective and approach to life.
Sassy Jones started out touring trade shows and then into Charis’ kitchen as she was simultaneously raising twin boys. She quickly pivoted and opened a pop-up shop in her home, livestreamed on social media and named the shop “Sparkle Party®️”. At this time, the brand began impacting the lives and confidence of women around the world by empowering them to make bold lifestyle choices.
Over the past 11 years, the brand has achieved the following:
First black woman-owned business to build two women’s dormitories Kenya, Africa Working at an academic center to help combat the epidemic of menstrual poverty. Ranked #24 on the Inc. 5000 list. Featured in Forbes Magazine. Featured on the Today Show’s “She Made It” segment. Featured pop-up shop at Macy’s. Featured in a special collection on HSN. Opened a flagship store. Richmond, Virginia
style Tabitha Brown Book Tour Stops and Event Organizers Richmond, Virginia
Reflecting on her accomplishments over the years, Kalis says, “My greatest accomplishment is transforming women’s lives, one experience at a time, through our products and community, giving them the confidence to overcome any challenge in their lives.”
Media Contact:
Dina Bernard
(email address protected)
Source: Sassy Jones
